Lesa Handly
Chief Marketing Officer
Lesa was most recently a consultant with The Circumference Group, a private firm focused on technology and telecom investing and consulting. Leveraging her previous wireless experience, projects spanned strategic wireless consulting as well as Customer lifecycle management strategies and tactics for telecom providers.
Prior to joining The Circumference Group, Lesa was the Senior Vice President of Customer Strategies for Alltel Wireless. In this role, she focused the organization on the importance of creating advocates in the market for the brand through the Customer experience. These efforts assisted in attaining industry-leading growth and financials for Alltel while achieving one of the best customer experiences in the wireless industry.
As SVP, Lesa led integrated teams across the disciplines of Customer research and analytics, acquisition and retention strategies, pricing strategies, Customer lifecycle management, direct marketing and emerging growth strategies.
Lesa joined Alltel in 1997, holding several other leadership positions during her tenure including director of retail distribution and merchandising, regional vice president of marketing and vice president / general manager of sales operations. Prior to joining Alltel, Lesa spent 15 years at Dillard Department Stores in a variety of roles ranging from field sales management and operations to buying and divisional merchandise management.
A 1982 graduate of the University of Arkansas at Monticello with a degree in Marketing, Lesa was honored as an alum to receive the 2001 Outstanding Alumni Award for Achievement and Merit.
< back